Digital marketing is one of the most in-demand types of marketing today which doesn’t come as a surprise considering how we’re currently living in the digital age. Nowadays, it would be weird if a company doesn’t have an established online presence as it’s where most people spend time and that’s where we come in.
Here at GroomX, we offer online workshops that aim to help you improve your marketing strategies. With this guide, we’re going to help you take advantage of the massive online platform and teach you the most basic yet effective digital marketing tips. Keep on reading to learn more.
Use social media to your advantage
One of the first things you should do to establish an online presence is to create an account for various social media channels. Nowadays, huge companies like Nike, Apple, Mcdonalds, etc. are taking their marketing to the next level by using social media channels to market their products.
However, established companies aren’t the only ones who can do this as even start-ups can create social media accounts and post their content for free! This is a great launching pad if your company is just starting as it helps you build your following online which can translate to better sales.
Some of the biggest platforms where you need to create an account include Facebook, Twitter, Instagram and YouTube. Make sure to create an account for each one as they’re great for different purposes.
Create striking visuals
Millions of people scroll through their social media feed every day. With this in mind, you have to create striking visuals for your advertisement so that you can capture their attention to the point where they’ll stop scrolling and read what your ad has to say.
Luckily for you, there are various tutorials online on how you can achieve these said visuals and most of the tools you need are also available for download on the internet. However, if you know that graphic design isn’t something you could do, don’t be ashamed to hire a digital artist as they’re the most competent people to do this task.
Create mobile-friendly content
When it comes to making marketing materials, make sure not to put all your focus on the web version of your website/social media account. Nowadays, people are spending more time on their smartphones so be sure to optimise your content specifically for these mobile devices as well.
Use a calendar app
One of the toughest adversaries that you’ll encounter in digital marketing is keeping up with your schedule. Not staying on schedule for your content may cause your followers to lose interest in your business.
To prevent this from happening, we recommend downloading a calendar app, specifically Google Calendar. This neat app lets you monitor each day of the month by letting you put various reminders per day.